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How to Create an Investable Startup
In today’s business climate, investors are focused on funding startups that will be able to gain traction quickly and provide a solid ROI. What are the key elements investors are looking for now and how can you implement them in your business?
Join SBDC Business Consultants Laura Beken and Doug Tobe for this 4-part series designed to take you through the fundamentals of creating a startup that meets investor’s criteria. We will cover the key elements of a pitch deck that will help you tell your story and attract funding, focusing on 3 major areas: business essentials, the market and financial projections.

Session 1: Business Essentials
- How to better articulate your value proposition, define valid customer segments, and evaluate your business model.

Session 2: The Market
- How to understand market opportunity and competition in terms that investors use, such as: differentiation and defensibility, TAM/SAM/SOM, and go-to-market strategy.

Sessions 3 & 4: Financial Projections
- We will cover valuation, accounting basics, drivers for financial projections, and create a template slide you can use for investor pitches.
Jan 26, 2021 12:00 PM
Feb 2, 2021 12:00 PM
Feb 9, 2021 12:00 PM
Feb 16, 2021 12:00 PM
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