Learn how to utilize paid advertising on digital and social platforms such as Tik Tok, Nextdoor, Google, Instagram and Yelp. Over a five-week period, you will learn from digital marketing experts how to launch ads, analyze and track analytics and adjust through lead generation statistics to maximize your marketing dollars.
This is a hands-on program that will go from the basics to implementation in 60-minutes, all while you enjoy your lunch!
Join one or join them all!
1. How to Reach Local Customers with Nextdoor Paid Ads | Aug 3 @ 12PM
• The secret to sponsoring neighborhoods in Nextdoor
• Paid advertisement that leads to drivers going to your business
• The stories that lead to new customers
2. Instagram Paid Advertising – How to Place Ads for More Revenue | Aug 10 @ 12PM
• How to identify Instagram ad costs for your industry
• How to draft a campaign and define your audience
• Learn what type of ads work best on IG
3. Grow Your Sales with Google Paid Ads | Aug 17 @ 12PM
• How to find the right audience with ads
• How to set-up your goals, choosing your target audience and launch your ads
• How to create a campaign
4. Why Pay for Advertising on TikTok | Aug 24 @ 12PM
• Why promote your business with paid ads on TikTok?
• How to use the promote tool in the right situation
• How to create, place, and measure your ad campaign in TikTok’s Ad Manager
5. Yelp – Pay to Play is Worth It? | Aug 31 @ 12PM
• How to develop a cost-effective budget
• Understanding how CPC works
• How to set-up Yelp targeted ads
Please note this program is not an OCIE SBDC CA Dream Fund approved program.
Need business help? Schedule a 1-on-1 no-cost business consulting appointment here: https://ociesbdc.org/DML-intake or give us a call at 1-800-616-7232.